Run Better Campaigns to Reach More Customers Using Ecommerce PPC Management from TheeCommerce
Have you ever had a bill for your PPC ad campaign and felt disappointed by the results? Ecommerce PPC, or paid search, can be a tough game to play and win. We know your ecommerce business can’t afford to throw money away on a PPC agency that doesn’t get results.
We’re not one of those. Here are two ways we set ourselves apart:
Our Experts Eliminate the Clicks that Don’t Generate Sales
One of the first steps in effective ecommerce PPC management is adding negative keywords to remove the phrases that don’t deliver the desired results. Every one of our PPC campaigns uses a custom negative keyword list to filter out the clicks that won’t lead to sales.
We’re an Ecommerce PPC Agency That Saves You Money
Google Ads with lower quality scores cost more. The opposite of this statement is what makes our ecommerce PPC services so good. We boost your Quality Score so your Google Ads cost less to run and place at the top of the list.
Acquire the Right Customers with Ecommerce PPC Campaigns
Ecommerce PPC services will cause your business to grow. WooCommerce and Shopify are great platforms for your business. They offer customization options, speed, and scalability.
They don’t offer customers. You must get new customers through search engine optimization for organic traffic and PPC campaigns designed to generate ecommerce sales.
Here are three ways ecommerce PPC campaigns benefit a new ecommerce business:
- Effective ecommerce PPC services will generate clicks, conversions, and cash.
- Your ecommerce PPC agency will collect data to create even more effective ads.
- Google ads will build your brand’s visibility early in its life.
Even if you have a loyal customer base and strong brand recognition, effective ecommerce PPC management can help boost sales and expose your products to a steady stream of new customers.
Use an Effective Strategy to Find the Right Audience for Your Ads
How can you show your products to the perfect target audience?
Google Ads are a fantastic way to build brand awareness, position your products in front of the right people, and start generating sales.
That’s how we work for our clients. Theecommerce puts the right PPC strategy in place at the beginning and then tweaks it based on data once your results start to come in.
Here’s a super fast guide to how Google Ads work:
- Choose the campaign type (like search ads, display ads, or shopping ads).
- Select the appropriate keywords that will trigger PPC ads.
- Configure bidding price and strategy to react when someone searches for the keyword(s).
- Start the PPC ads campaign.
- Check the results and optimise the marketing strategy and ad copy.
Use an Effective Strategy to Find the Right Audience for Your Ads
How can you show your products to the perfect target audience?
Google Ads are a fantastic way to build brand awareness, position your products in front of the right people, and start generating sales.
Here’s a super fast guide to how Google Ads work:
- Choose the campaign type (like search ads, display ads, or shopping ads).
- Select the appropriate keywords that will trigger PPC ads.
- Configure bidding price and strategy to react when someone searches for the keyword(s).
- Start the PPC ads campaign.
- Check the results and optimise the marketing strategy and ad copy.
That’s how we work for our clients. Theecommerce puts the right PPC strategy in place at the beginning and then tweaks it based on data once your results start to come in.
Ecommerce PPC Services for Businesses
Google Shopping Ads Management
Paid search ads can also appear for those actively shopping on Google or Microsoft. These product ads show above the organic search results, similar to search ads, but they have a different appearance that includes product images.
With shopping campaigns, you do not bid on keywords. Your product descriptions are your ad copy. If you’ve got an LG 55? 4K OLED television in your product feed, your ads are eligible to appear when people search for things like 4k TVs, LG TVs, 55? flat screens, and other phrases that describe your product.
Because ecommerce stores are always evolving, it is important to have detailed product pages on your website and a specified role to maintain their connection to Google Shopping Ads.
Display Ads for Online Store Owners
Another way we can reach your potential customers is to strategically place display ads in front of your target audience. This side of digital marketing is similar to traditional print advertising techniques.
With traditional marketing, if you sell fishing lures, you might decide to put a print ad in an outdoor magazine. With digital marketing, our experts take that idea of an image and place ads on specific websites of our choosing. However, we can take it one step further and target people with even greater accuracy based on their likes, interests, and recent browsing behavior.
Ecommerce PPC management helps understand customers by connecting the data points available to you. Our clients benefit from our experience in understanding customer behavior, creating the right ad copy, and using the correct digital marketing techniques to put ads in front of the right audience.
Platforms on Which We Can Place Display Ads and Videos Include
Dynamic Google Remarketing Ads Management
Wouldn’t it be great if you could talk to the people who visited your store but left without purchasing anything? Our ecommerce PPC agency can help you have remarket your brand to those customers.
We can use cookies to create content marketing strategies to target users who clicked on your ad, a social post, or otherwise made it into your store. Pay per click ads can reach those customers, but we have other tools available, such as social media posts and email marketing.
Our experienced ecommerce marketing team can set up these remarketing ads to remind shoppers of what you have to offer and why they were interested in your store in the first place. That way, you have more time to spend interacting and serving them when they’ve decided to return.
Paid Social Media Ads Management
Social media platforms such as Facebook, Instagram, Snapchat, and Pinterest have become a much larger part of digital marketing as a whole, and look to continue to be an integral part of any digital advertising strategy moving forward. Paid social media advertising allows for incredibly granular targeting across a vast global audience, thus allowing you to be as hyper targeted as you want, while still hitting a large volume of users highly relevant to your ecommerce business. Paid social media also provides a means of boosting brand awareness and brand loyalty, giving you a better picture of those who are interested in your products via “likes”
As a full-service ecommerce PPC agency, we can help with your social media ad campaigns. We take into account different components, such as demographics, buying patterns, locations, interests and more when targeting the audience most relevant to your business. We also make sure to effectively implement A/B testing to ensure we have a winning formula to boost those click-through-rates and conversion rates.
Award-Winning Online Store Success Stories
Top Reasons to Choose TheeTeam for Your Ecommerce PPC Efforts
TheeCommerce’s advertising specialists are all Google Ads-certified PPC experts. Our firm has been recognized as a Google Premier partner, which requires us to meet a strict standard of best practices and performance. If you want to increase your visibility and improve your sales, reach out to us at 919-342-8230 or fill out our contact form to schedule a free paid search audit.
If you’re ready to tame the web, call us today at 919-336-1790, or fill out our form below for your free online store assessment.