WooCommerce and Shopify are the leading ecommerce platforms for an online business. They offer customization options, speed, and the opportunity to easily scale your business as you grow. However, in order to grow, your site needs to be visible, which is where ecommerce PPC, or pay-per-click advertising, can benefit you. Even if you have a loyal customer base and strong brand recognition, you can boost sales with a steady stream of new customers that will learn about your business through paid search advertising.
Acquire New Customers With Ecommerce PPC
If you want to acquire new customers in droves, you need to position your shop prominently where potential customers are spending their time online. TheeCommerce’s pay-per-click (PPC) experts can help you reach your target audience by utilizing a diverse arsenal of paid ad strategies to reach customers wherever they may be.
There are two distinct methods by which we can target your customers:
- Search: Targeting people actively searching for your products or services, usually through search engines using specific keywords and descriptions. Search ads are often featured in three different locations: text ads, Google or Bing shopping ads, and promoted pins on Pinterest.
- Discovery: Targeting people who are not actively searching for your products but do fit the demographics, such as age, gender, or income, of your ideal customer or their behavior, such as people who like certain social media profiles or view specific websites. Behavior is often much more effective than demographics when it comes to targeting your ideal customers.
Search Ads for Ecommerce Stores
Text ads appear at the top of organic search results on search engines such as Google and Bing. This is an excellent way to get your ecommerce site visible in front of qualified traffic. People who are seeking your products will see your ad if you have the right paid search strategy.
These ads are eligible to be shown when people search for the keyword phrases that you bid on. If you have the highest bid for the keyword that is queried, your ad takes the top spot. It is a simple concept in theory, but without the right strategy, it’s almost impossible to be effective. Our ecommerce PPC experts get you the best return on your investment by blending researched keywords with smart bid options to ensure the campaign operates at the lowest cost per click acquisition.
Bing and Google Shopping Campaigns
Paid search ads can also appear for those actively searching on Bing or Google shopping ads. These product ads also show above the organic search results, but they have a different appearance that includes product images.
With shopping campaigns, you do not bid on keywords. Your product descriptions themselves essentially act as your keywords. If you’ve got an LG 55″ 4K OLED television in your product feed, your shopping ads are eligible to appear when people search for things like 4k tvs, LG tvs, 55″ flat screens, and other phrases that describe your product.
Promoted Pins for Ecommerce Shops
Pinterest is overlooked when it comes to ecommerce PPC advertisements, but it is often very successful, especially if you sell items related to food, home decor, beauty, fashion, and clothing. If your ecommerce shop is a promoted pin, it will come up in related searches and often allow purchase right from the image.
While Pinterest does have a largely female audience, its active users have a higher average income than other social networks. Plus, Pinners enjoy the ease of shopping with one click right from their Pinterest page, so the conversion rate is often high.
Display Ads for Online Store Owners
The second fundamental way we can reach your potential customers is to strategically place display ads in front of your targeted audience. This side of digital marketing is similar to traditional print advertising techniques.
With traditional marketing, if you sell fishing lures, you might decide to put a print ad in an outdoor magazine. With digital marketing, we can take that idea of an image and place ads on specific websites of our choosing. However, we can take it one step further and target people with even greater accuracy based on their likes, interests, and recent browsing behavior.
Whether you like it or not, Facebook and other social media companies can track your browsing behavior. Every time you click an article or like a post, you are further defining your interests to advertisers. Furthermore, these social platforms have partnerships with data companies that have additional information about you. They may know what kind of car you drive, if you have kids, if you are a homeowner, and more. This allows us to target your ads with an unprecedented level of precision.
Platforms on which we can place display ads and videos include:
- Google Display Network
Why Choose TheeCommerce for Ecommerce PPC Marketing?
TheeCommerce’s marketing specialists are all Google Ads-certified PPC experts. Our firm has been recognized as a Google Premier partner, which requires us to meet a strict standard of best practices and performance. If you want to increase your visibility and improve your sales, reach out to us at 919-336-1790 or fill out our contact form to schedule a free paid search audit.