WooCommerce and Shopify are the leading ecommerce platforms for an online business. They offer customization options, speed, and the opportunity to easily scale your business as you grow. However, in order to grow, your website needs to be visible, which is where PPC, or pay-per-click advertising, can benefit you. Even if you have a loyal customer base and strong brand recognition, effective ecommerce PPC management can help boost sales and expose your products to a steady stream of new customers.
Acquire New Customers With Ecommerce PPC
If you want to acquire new customers in droves, you need to position your shop prominently where potential customers are spending their time online. TheeCommerce’s pay-per-click (PPC) experts can help you reach your target audience by utilizing a diverse arsenal of paid advertising strategies to reach customers.
Search Ads for Ecommerce Stores
Text ads appear at the top of organic search results on search engines such as Google and Bing. This is an excellent way to get your ecommerce site visible in front of qualified traffic. People who are seeking your products will see your ad if you have the right paid search strategy.
These ads are eligible to be shown when people search for the keyword phrases that you bid on. If you have the highest bid for the keyword that is queried, your ad takes the top spot. It is a simple concept in theory, but without the right strategy, it’s almost impossible to be effective. Our ecommerce PPC experts get you the best return on your investment by blending researched keywords with smart bid options to ensure the campaign operates at the lowest cost per acquisition.
Google & Microsoft Ads Shopping Campaigns
Paid search ads can also appear for those actively searching on Google or Microsoft shopping ads. These product ads also show above the organic search results, but they have a different appearance that includes product images.
With shopping campaigns, you do not bid on keywords. Your product descriptions themselves essentially act as your keywords. If you’ve got an LG 55″ 4K OLED television in your product feed, your shopping ads are eligible to appear when people search for things like 4k tvs, LG tvs, 55″ flat screens, and other phrases that describe your product.
Display Ads for Online Store Owners
The second fundamental way we can reach your potential customers is to strategically place display ads in front of your targeted audience. This side of digital marketing is similar to traditional print advertising techniques.
With traditional marketing, if you sell fishing lures, you might decide to put a print ad in an outdoor magazine. With ecommerce marketing, we can take that idea of an image and place ads on specific websites of our choosing. However, we can take it one step further and target people with even greater accuracy based on their likes, interests, and recent browsing behavior.
Whether you like it or not, Facebook and other social media companies can track your browsing behavior. Every time you click an article or like a post, you are further defining your interests to advertisers. Furthermore, these social platforms have partnerships with data companies that have additional information about you. They may know what kind of car you drive, if you have kids, if you are a homeowner, and more. This allows us to target your ads with an unprecedented level of precision.
Platforms on which we can place display ads and videos include:
- Google Display Network
Paid Social Media Advertising
Social media platforms such as Facebook, Instagram, Snapchat, and Pinterest have become a much larger part of digital marketing as a whole, and look to continue to be an integral part of any digital advertising strategy moving forward. Paid social media advertising allows for incredibly granular targeting across a vast global audience, thus allowing you to be as hyper targeted as you want, while still hitting a large volume of users highly relevant to your ecommerce business. Paid social media also provides a means of boosting brand awareness and brand loyalty, giving you a better picture of those who are interested in your products via “likes”.
Here at TheeCommerce, our paid advertising specialists carefully tailor strategies that fit your ecommerce store. We take into account different components, such as demographics, buying patterns, locations, interests and more when targeting the audience most relevant to your business. We also make sure to effectively implement A/B testing to ensure we have a winning formula to boost those click-through-rates and conversion rates.
Why Choose TheeCommerce for Ecommerce PPC Marketing?
TheeCommerce’s advertising specialists are all Google Ads-certified PPC experts. Our firm has been recognized as a Google Premier partner, which requires us to meet a strict standard of best practices and performance. If you want to increase your visibility and improve your sales, reach out to us at 919-336-1790 or fill out our contact form to schedule a free paid search audit.