Ecommerce is growing by double digits every year, and this isn’t a trend that’s going to lose steam. Consumers want to shop online – they love the convenience, the amazing variety, and the specificity of being able to find exactly what they want when they want it. As an online store owner, you have a near-infinite pool of potential customers, but competition is fierce. If you aren’t using the right ecommerce marketing strategies, your store won’t be found by your target audience, and your business will struggle.
TheeCommerce is here to provide you with those effective marketing strategies for your business. Since 2004, we’ve been working with ecommerce businesses to help them increase their online visibility, reach their ideal customers, and convert visits into sales. We specialize in creating tailored marketing solutions for Shopify and WooCommerce online stores that allow you to stand out from your competition. With us on your team, you have the opportunity to maximize your business potential through focused messaging, enhanced user experience, and improved visibility. In return, you’ll see more traffic to your site, higher sales, and devoted customers who love shopping with you.
What Is Ecommerce Marketing?
We work with you to discover your goals, understand your unique needs, and learn more about your target audience. Using this information, we can create a customized ecommerce marketing strategy using solutions that include email and social media marketing, search engine optimization, and pay-per-click (PPC) advertising. Our experienced marketing team works with our Shopify and WooCommerce website developers to put a strategy into action that leads to measurable results including improved rankings in search engines, increased traffic on your website, and higher conversion rates.
Social Media and Email Marketing Campaigns
Email marketing is one of the most powerful drivers for ecommerce, and TheeCommerce knows exactly how to leverage it to boost your sales.Whether the goal is reaching a new audience or reconnecting with previous customers, we create email marketing campaigns that entice your subscribers to your site. We write exciting, engaging copy, from subject lines that lead to high open rates to a powerful message with graphics that convert readers into customer traffic to your business.
Our social media strategies are designed to discover where your target audience is and build and develop your voice so you can engage with them through social media. As one of the best ways to connect with your audience, our social media services help you foster trust and liking from your audience, which grows your following and translates into higher sales.
Search Engine Optimization for Ecommerce
Making sure your business is visible to your ideal customers is one of the first and most important steps of ecommerce marketing. Because more consumers are using search engines like Google or Bing to find what they want, you literally can’t afford for your business to be buried two or three pages back in search results. Having a website that is optimized for search engines leads to long-term success simply because your products are easy to find for the people looking for them.
SEO is more than just adding certain keywords to your copy. Google and Bing have dozens of criteria involved in their rankings, and our team of experts specialize in all of them. From boosting your site speed to crafting URLs and headlines, TheeCommerce understands search engine algorithms, and we can optimize your site from the ground up to ensure being a top-ranked result.
Pay Per Click Advertising
While SEO is vital to long-term visibility, pay-per-click advertising lets you “jump the line” and puts your business at the top of rankings. Search engines have spaces set aside for sponsored ads, and those spaces get high traffic. Because they’re specifically aligned with the customers’ search query, by being in that top spot, you’re getting qualified traffic to your site that you can begin seeing in minutes after your ad goes live. Our PPC experts get you the best return on your investment by blending smart keyword optimization with a competitive bid strategy.
Why TheeCommerce for Your Ecommerce Marketing?
Simply put, we are dedicated to your success and passionate about what we do. Our team is certified for both WooCommerce and Shopify, and we have a reputation for delivering results. If you’re ready to see how our ecommerce marketing services can benefit you, reach out to us today at 919-336-1790 or fill out our contact form below for your free online store audit!