Client:
Associated Scaffolding
Location:
Durham, NC
Services:
Ecommerce Marketing
Ecommerce PPC
Ecommerce SEO
WooCommerce
THEE
Summary
Associated Scaffolding is a full-service equipment and safety supply company in Durham, NC. They have a robust business renting, selling, and installing scaffolding, swing stages, trash chutes, fencing, and more at seven locations across North Carolina, South Carolina, Virginia, and Tennessee. They also sell safety and construction equipment nationally through their online store.
After working with another company unsuccessfully, Associated Scaffolding decided that our expertise with WordPress and various ecommerce platforms made us the right choice for the job.
THEE
Challenge
When Associated Scaffolding approached TheeCommerce in late 2018, they knew they needed a more modern looking website and more robust ecommerce capabilities. Associated Scaffolding also wanted to migrate their site from Drupal, a website management platform, to WordPress.
In addition to a larger ecommerce store, they needed special shipping options and the ability to better manage their training events.
THEE
Solution
We worked with the team at Associated Scaffolding to create a design that reflects their brand and meets their needs. Using WordPress and WooCommerce, we were able to build a site that is capable of housing thousands of products.
THEE
Results
Associated Scaffolding came to TheeCommerce in need of a new, modern website with more robust ecommerce capabilities. We delivered, making their website better for their visitors and their team.
With an online store that is easy to update and a better event registration system, they are expecting to see more of their revenue come from online sales and training events. They have also decided to continue their partnership with TheeCommerce for ongoing SEO (search engine optimization) services.
Fully Responsive WooCommerce Website
WooCommerce, a dynamic ecommerce platform, was an important addition to the Associated Scaffolding website. This platform makes it easy to manage their large product catalog online and ensure ease of use for customers across any device. The Associated Scaffolding team can now add, remove, or edit products on their own, without the help of a developer. WooCommerce also makes it easy for them to track orders right in the backend of their website.
Improved Mobile Experience
It is important for Acromag to meet their customers where they are. To achieve this, we created an improved mobile user experience to keep them competitive both in search results and in business.
Shipping Portal
To solve their shipping concerns, we set up their entire shipping gateway, allowing them to easily ship products and equipment, no matter how large or small.
Training Registration Made Easier
We also added a user-friendly calendar feature for event training registration. Users can now view upcoming trainings on a calendar, register, and pay right on the website. In addition to making registration easier on the users, the team at Associated Scaffolding can better manage class sizes and training rosters.