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Custom Backyard Spaces

Ecommerce Website and Marketing for a Retail Hot Tub Company

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Summary

Custom Backyard Spaces is an outdoor experience improvement store specializing in custom grill stations, affordable hot tubs, and outdoor saunas in North Raleigh and Wake Forest area.

The people at Custom Backyard Spaces approached our team to create an easy-to-use and shop Ecommerce website where clients can view, customize and order outdoor cooking stations, hot tubs, and spas for customers in the Raleigh, NC area.

Custom WooCommerce Site for Retail Hot Tub Company

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Challenge

Custom Outdoor Spaces needed an Ecommerce website for items that aren’t typically sold online, and they needed the ability for customers to view, customize and order these recreational items.

Also, selling high dollar items online requires the confidence from the consumer that they can purchase what they want from a reputable company, and they wanted the ability for customers to apply for financing.

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Solution

We worked with the team at Custom Outdoor Spaces to create a WordPress website using WordPress and WooCommerce to sell all of their incredible products, while also allowing the customer to add special options, and even apply for financing… all without having to leave the comfort of their home.

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Results

Custom Outdoor Spaces came to TheeCommerce in need of a modern website with robust Ecommerce capabilities. We delivered, creating a website that could easily not only satisfy potential customers, but also easily manage inventory.

With an online store that is easy to update and a better event registration system, they are expecting to see a dramatic increase in online sales. They have also decided to continue their partnership with TheeCommerce for ongoing SEO (search engine optimization) and marketing services.

We all know mobile-friendly is the way to go these days. People are always on the go and want a website they can easily view and navigate on all devices.

Custom Mobile-Friendly WordPress Site for a Retail Hot Tub Business

Fully Responsive WooCommerce Website

WooCommerce, a dynamic Ecommerce platform, was vital to the success of Custom Outdoor Spaces. This platform makes it easy to manage their large product catalog online and ensure ease of use for customers across any device. The staff can now add, remove, or edit products on their own, without the help of a developer. WooCommerce also makes it easy for them to track orders right in the backend of their website.

Thumb Friendly Mobile Design for a Retail Hot Tub Company

Improved Mobile Experience

With so much of online traffic coming from mobile devices, it was imperative to provide potential customers with a flawless user experience on all devices. The team at TheeCommerce starts with a “mobile first” approach to web design.

The approach means way more than just a web page displaying uniquely on different size browsers and mobile devices. It means that each element on that page is easy to navigate no matter how it’s being displayed. Buttons and links on mobile devices are designed to be clicked by just using ones thumb or finger. Images are displayed properly so they can be seen based on the the device in which they’re being viewed.

Custom Features for a Retail Spa Business

Easy to View, Customize and Order Products

To solve the issue of having prospective customers needing to easily view, customize and purchase their amazing outdoor products, we made this process super easy, with large product images, dropdown menus for special features, and even the ability to apply for financing. This ease of use, is sure to result in more sales.

Using Data to Improve UX for a Retail Hot Tub Company

Web Design using Data and Analytics

The web design team at TheeCommerce not only makes websites that are visually appealing but also use data and analytics when designing these sites.

Using heat maps and other data, allows us to know where users eyes go to first on a page, allows us to build websites that provide the best user experience for our clients specific audience. Seeing the data on how these pages and using this information is what makes us different from other web development companies.

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