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Park Lane Hobbies

Shopify Ecommerce Site for a Hobby Store in Pennsylvania

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54.75% increase in organic traffic
14.81% increase in pages per session
38.84% increase in average session duration

Client:
Park Lane Hobbies

Location:
Douglassville, PA

Services:
Ecommerce Marketing
Ecommerce PPC
Ecommerce SEO
Shopify

THEE

Summary

Park Lane Hobbies is a brand-new, family owned RC hobby shop in Douglassville, PA. They specialize in RC cars, planes, trucks, and helicopters, and also offer customers a variety of RC vehicles, parts, and accessories.

Park Lane Hobbies needed a website to promote their local RC hobby shop and sell products. Instead of just a web designer, they wanted someone they could continue to consult with on all things digital.

They partnered with TheeDigital to help them build an Ecommerce website that would appeal to a younger audience, make inventory and product management easy, and be mobile-friendly.

Responsive Shopify Website for a Hobby Store

THEE

Challenge

Since they’re a new business, Park Lane Hobbies needed a brand-new website. Wanting to appeal to a younger audience (a different approach than other hobby shops), they knew that a modern, sleek, user-friendly website was the way to go.

In addition to using the website as a marketing tool for their physical store, Park Lane Hobbies wanted to sell products via their website as well. This presented another challenge: creating an e-commerce store that would handle an inventory of 5,000+ products.

THEE

Solution

Using Shopify, the team at TheeDigital created an easy-to-navigate ecommerce website that organizes their massive product inventory so that finding the product, part or accessory is not only easy to find, but also easy to purchase. The new Park Lane Hobbies site features account management that allows the customer to easy access to their previous purchase history, and account history.

Thee

Results

We recommended Shopify as their ecommerce website platform. Shopify’s ecommerce solution is robust enough to handle their products, while offering modern design elements to convert their visitors into customers.

Shopify made organizing their inventory easy and scalable as their store (both physical and online) grows. Park Lane Hobbies can easily add new products and pages as they need, without sacrificing organization or time.

We all know mobile-friendly is the way to go these days. People are always on the go and want a website they can easily view and navigate on all devices.

Park Lane Hobbies' Shopify Website

Park Lane Hobbies’ new Shopify website captures their spirit and love for RC car building, repair, racing, and everything related to the hobby. The website establishes their physical RC shop in the Douglassville, PA community, while exposing non-local RC enthusiasts to their business.

Park-Lane-Hobbies-Mobile-WebDesign

Browsing & Shopping on Any Device

Young audiences can find Park Lane Hobbies whether they’re on a phone, tablet, laptop, or any device of their choosing. They can browse through their product catalog, learn about upcoming races, or purchase an RC Traxxas Blast Boat through the website.

Shopify Homepage Video

Using Video to Show RC Cars in Action

Our team used video clips from Park Lane Hobbies to piece together a homepage video that showcases RC electric cars, nitro cars, planes, and helicopters in action.

The quick video loops through cars racing around an indoor track, planes taking off in a field, and cars spinning on the street. It’s engaging and instantly shows off Park Lane Hobbies enthusiasm and love for the hobby.

Shopify Ecommerce Product Page

One System to Manage & Process Website & In-Store Orders

Using Shopify POS, we were able to streamline and simplify Park Lane Hobbies’ website and in-store orders. This saves them time and improves productivity because their inventory can all be managed from the backend of their website.

Not only is inventory management simple, but uploading and/or updating products is also easy. Park Lane Hobbies even added products to the website themselves while we were in development!

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