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Acromag

Ecommerce Website Rebuild for a Tech Company

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Client:
Acromag

Location:
Wixom, MI

Services:
Ecommerce SEO
WooCommerce

THEE

Summary

Acromag provides signal conditioning and embedded I/O for the military, aerospace, municipalities, and other industries. They have provided these highly specialized solutions to their customers and clients for over 60 years. Based out of Michigan, they sell to customers all over the world and ecommerce is a large part of their business.

Their goal for their new website was more traffic, more sales, and a better user experience. They knew they needed an agency that could handle their highly technical needs. After discussions with our team, they were confident that we were the right agency for the job.

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Challenge

When AcroMag approached TheeCommerce, their site was built on Drupal, an open source content management system. Migrating their site, including 800+ products and dozens of downloadable PDFs, to WordPress and WooCommerce was a huge undertaking, but one we were up for!

Due to their audience divisions and large product inventory, it is important for their customers to be able to search and sort products by category and product tag. And with their large client base spread out all over the globe, they needed a better way to keep track of their customers and leads.

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Solution

To better meet their ecommerce needs, we migrated their products, PDFs and content to their new WordPress site with WooCommerce. WooCommerce is fully customizable, allowing us to tailor it to AcroMag’s needs. The flexibility of the platform also gives them the freedom to make changes in the future.

We also designed the home page and main product menu to clearly show the two divisions: signal conditioning and embedded I/O. In addition, we worked to ensure that each product category page was clear and easy to navigate so customers can find the part they need without a lot of clicking around. We also set up a live chat function so customers that do need assistance can get it quickly.

To address their customer/lead database concerns, we helped them get set up with HubSpot, an all-in-one customer relationship management software.

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Results

Due to the highly technical nature of their field and their site, we worked closely with AcroMag’s marketing team throughout the entire process. With our expert team and their feedback, we were able to create a site that meets their needs and their customer’s needs.

AcroMag’s new website is modern, easy to navigate, and allows customers to find the part(s) they need more quickly than before.

Easy to Use WooCommerce Website

WooCommerce Website

WooCommerce is a powerful, flexible ecommerce platform that can handle AcroMag’s large product catalog with ease. The tracking tools and analytics it provides will allow AcroMag to better understand what their customers want and need.

A Smoother Shopping Experience Across Devices

Since a better user experience was one of AcroMag’s goals, we worked to ensure customers all over the globe could find the product(s) they need quickly and efficiently. With clearly defined signal conditioning and embedded I/O departments and a powerful search function, it’s more user-friendly than ever.

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