Upselling can increase your revenue by 10-30%. In fact, for companies that offer upsells, 75-90% of their revenue comes from upselling. If you want to increase the sales and revenue of your WooCommerce store, you need to leverage upsells and cross-sells.
Upselling also means you retain customers. Customer retention is much more cost-effective than spending to acquire new customers. Here’s what the Harvard Business School said about customer retention:
Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.
Follow this guide to create a great upselling strategy, along with the 12 best WooCommerce upselling plugins you should use.
What is Upsell in WooCommerce?
Upselling is a sales tactic focused on encouraging customers to increase their cart value by buying a more expensive item or adding more items to the cart. It allows WooCommerce store owners to increase the average order value, resulting in increased revenue and profitability.
The Benefits of Upsell in Your Online Store
Upselling has numerous benefits for your Ecommerce business. These include:
Upselling increases customer retention. It is easier to apply the upsell technique to an existing customer, as they are 60% more likely to make an upsell purchase than a new customer.
Upselling is all about recommending better products to your customers to make their lives easier. When customers get the best products, their experience and satisfaction levels improve.
Increased Sales and Average Order Value
Upselling helps you increase sales and revenue. Through upsell techniques, you can increase the average cart value, leading to more revenue and higher profits.
5 Upselling Strategies for your WooCommerce Store
Having discussed the benefits of upselling, let’s delve into five effective strategies to get more upsell sales.
1. Choose the Upsell Offer that Fits
Provided the benefits of upselling, it might be tempting for you to use upselling for every order. This is a wrong approach and can turn off your customers. Offer an upsell only when and where it fits.
Here is where you should use upsells:
Version upgrade – get a faster and better version of the product
Product upgrade – get a better product
Customize – Enhance your product’s look, feel, or performance
2. Add Upsell to the Checkout Page
You can place upsells in two places: on your product pages and your checkout page. Both approaches work well, but store owners must place an upsell on the checkout page as that is where customers are most likely to engage with an upsell offer.
3. Offer Product Bundles
Offering product bundles can increase your chances of getting upsells. You can create product bundles with products supporting the main product.
For example, suppose you sell mobile phones. You could bundle a mobile phone with a back cover, screen guard, earphones, etc. Similarly, a computer desktop system bundle could include a CPU, monitor, keyboard, mouse, speaker, and the like. A piece of trousers can be bundled with a shirt, shoes, and accessories.
Almost all products can be combined with complementary products and offered as a bundle. This makes the customer’s life easier, as they don’t have to look for each product. It also increases your chances of selling more products.
4. Don’t Forget Post-Purchase Offers
Apart from product pages and checkout pages, you can also upsell product bundles after the purchase. When a buyer completes the purchase, take them to a thank you page and suggest products they can buy along with their existing purchase. You can also offer time-limited discounts on such products to increase the chances of getting an upsell.
5. Always Upsell, but Don’t be Pushy
Many WooCommerce store owners refrain from upselling, thinking that they might come out as pushy. Upselling is an essential aspect of Ecommerce sales, and store owners shouldn’t hold back on it. That said, ensure that you don’t annoy your customers.
If you show your consumers upsell popups when they just land on your website, they might end up not buying anything. It is essential to push an upsell after the buyer has added the product to their cart or completed the purchase.
12 Upsell Plugins to Choose for WooCommerce
Using upsell funnels and including upsell offer pages on your WooCommerce store can go a long way in increasing your sales figures, revenue, and profits. However, implementing upsell strategies on your WooCommerce website can be difficult and confusing.
There are plugins to upsell and cross sell products on WooCommerce that you can use to get more upsells. Here are the 12 best WooCommerce plugins to use.
WooCommerce Product Add-Ons is a click upsell funnel plugin that allows you to identify and leverage upselling opportunities. It allows you to create an upsell offer page and customize your store’s checkout field.
Key features of WooCommerce Product Add-Ons:
Charge a custom fee for each add-on
Create unlimited funnels to incorporate multiple add-ons
Charge fee in various formats – flat, quantity-based, percentage-based, etc.
Integrate with WooCommerce Bookings, WooCommerce Subscriptions, and PayPal Express Checkout
WooCommerce Boost Sales is one of the best upsell and cross-sell plugins for WooCommerce. The plugin comes with a smart offer upgrade feature that shows upsells, cross-sells, and discounts based on the user’s shopping behavior and preferences. You can configure the plugin to show intelligent upsell offers based on recently viewed products, similar categories, and frequently bought together.
Key features of WooCommerce Boost Sales:
A single plugin for enabling upsells, cross-sells, and discounts
Customize the popup style and the number of products in an upsell offer
Checkout Add-Ons enables you to include upsell offers on the cart page. You can add numerous fields on the checkout page to encourage customers to add more products to the cart and increase the total order value. It comes with various custom fields, such as radio buttons, a drop-down menu, text fields, and more.
Key features of Checkout Add-Ons:
Exclusive offer feature
Add multiple upsell offers to the customer’s cart
Updates cart value automatically after adding the add-on
Choose from different custom fields and fee formats
Cart Notices allows you to show dynamic upsell offers on your WooCommerce store when a visitor proceeds to checkout or is about to leave the site. With this plugin, you can encourage them to buy a related product or avail of a time-limited offer. You can place shortcodes at different places on your website to show upselling offers.
Key features of Cart Notices:
Display custom notices on product pages, cart, and checkout pages
Choose from five notice types: current order amount, products in the cart, referrer, deadline, and categories in the cart
Showcase dynamic notices based on the minimum and maximum quantities
The Frequently Bought Together plugin helps create and show relevant product bundles during a customer’s initial purchase. If you sell mobile phones, desktop computers, furniture, apparel, or products that can be easily bundled with other products, this plugin can be helpful.
Key features of Frequently Bought Together are:
Create bulk upsells for all products
Use with different variations of discounts and bundles
Assign discount percentages for each product in the bundle
Manage all upsell bundles from a dedicated dashboard
Chained Products lets you create custom pre-configured product bundles to get more upsells and increase average cart value. The plugin is simple and flexible to use, making it ideal for new store owners.
Key features of Chained Products:
Clear up inventory and increase average order value.
Create product bundles of different types and sizes.
Allow customers to pick a bundle configuration.
Add custom offers like “Buy 1 Get 1,” flat discount, and more.
Beeketing is one of the best WooCommerce upsell plugins out there. It offers a wide range of features, from showing custom product recommendations based on customer behavior to sending personalized follow-up emails. If you are looking for an all-in-one marketing plugin for WooCommerce that helps you reduce abandonment rates and increase cart value, Beeketing can be the right choice for you.
Key features of Beeketing are:
Show relevant product recommendations by analyzing user behavior
Send personalized follow-up emails and abandoned cart reminders
YITH Frequently Bought Together allows you to show frequently bought product bundles by other customers in your store. This way, you can show relevant upsell products along with social proof on your website. You can also create pre made bundles and edit them as needed. You can easily add or remove products from the bundle.
Key features of YITH Frequently Bought Together for WooCommerce are:
Show product recommendations based on other customers’ buying behavior
Enable social proof on your WooCommerce store
Add discounts, labels, and custom images to your products
Customize the “Add to Cart” button and other fields
Product Recommendations is another popular WooCommerce Plugin for getting click upsells and creating upsell pages. It comes with a global funnel feature that allows you to create responsive offer pages for your customers worldwide. You can also use dynamic pricing to change the pricing and show offers based on the customer’s location.
Key features of Product Recommendations:
Create unlimited responsive upselling pages
Generate and tag bulk offers across various target product categories.
Build a custom offer page by setting rules and conditions
Force Sells lets you link multiple products to a parent product. When a customer visits the checkout page and enters payment details, this plugin shows them the top products to purchase with the product in their cart. This enables you to increase average cart value and customer engagement.
Key features of Force Sells:
Offers two techniques: manual force sell and synced force sell
Link several products to a single product
Allow customers to add and remove products or change quantity
If you are looking for a post purchase upsell plugin for WooCommerce, WooCommerce One Click Upsell Funnel Pro is the right choice for you. It allows you to create one-click upsell offers across different categories. This plugin works with all the major page builders and helps you increase your conversion rate.
Key Features of WooCommerce One Click Upsell Funnel Pro:
Create one click upsells
Create product-specific upsell offer pages
Accept payments using all core payment options
Offer upsells after the customer checks out
Since retaining customers is easier and more affordable than acquiring new customers, having a robust upsell strategy is crucial for all Ecommerce businesses. WooCommerce has myriad free and freemium plugins that allow you to create a great upselling strategy, increase average cart value, and drive more sales and revenue.
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Dave’s role at TheeDigital is to help our clients meet their goals by creating websites that outperform their competition. Dave is a student of life and strives to continue learning the latest trends in the industry.
Having spent many years in the digital media world working in the television and newspaper industry as a graphic designer & design manager, these skills definitely benefit our TheeDigital clients.