The best WordPress caching plugins will speed up your website. Here’s why that’s important:
- 70% of customers say page loading speed directly affects their willingness to buy from a website.
- Your customers will leave 32% of the time if your loading speed goes from 1 second to 3 seconds.
To put it simply, every internet marketing study ever done on website speed shows us one thing:
Speed sells stuff.
How Loading Times Impact Your Website
Long loading times make people click away from your website. It’s really that simple. Does it really matter, though? How much money can you lose from a few percentage points?
Let’s show you some stats and some figures about site speed and conversions so you really get why this is important.
So how can you speed up your WordPress WooCommerce website? You must use website caching to speed up your website and achieve top performance.
What is Web Browser Caching?
Caching is when the website stores data about its pages on the end user’s device. Each time the user visits the website, unchanged content comes from the cache and new content comes from the website.
Website caching speeds up browsing because the user’s device does not request information about site elements that are already in the cache. Lowering the number of requests and information needed for a page view makes the website load faster.
Why is Caching Important for WooCommerce?
Caching speeds up your WooCommerce website. As we have shown, speed makes your website more attractive to buyers. The last thing you want is someone visiting your site, deciding to buy, and then clicking away because your site made them wait too long.
What Does a Caching Plugin Do?
What Does a Caching Plugin Do?
A caching plugin stores data in a temporary location. It does this by saving a static, lightweight HTML version of your website. These lightweight pages can be served to customers instead of the slower PHP WordPress scripts. To learn more about addons, read our Best WooCommerce Plugins guide.
WooCommerce Caching vs WordPress Caching: What’s the Difference
WooCommerce adds dynamic pages to your WordPress site. WordPress blogs are generally static. Blog pages are created and stay mostly the same for weeks, months, or even years. Your WooCommerce site has a few elements that must change regularly to process sales.
Best Cache Plugin for WooCommerce:
We’ve evaluated four caching plugins and six web hosting caching methods. This quick guide can show you which one may work best for your website.
To learn more about WooCommerce, and view a video setup guide, read our What is WooCommerce guide.
Built-in Cache Plugins from Hosting
Many web hosting providers offer their own caching plugin to speed up website performance. These can be faster because they operate at the server side and reduce traffic loads. The features of each hosting cache operation are determined by your web hosting provider, so you should check into them. In some cases, you may not need a caching plugin at all because your web hosting caching service will be adequate.
3 WooCommerce Caching Mistakes to Avoid
All the plugins and options we have listed do their best to make caching as user-friendly as possible. However, people can still make mistakes. Here are three things to avoid when you’re setting up your caching system.
WooCommerce recommends not minifying JavaSript, but this leaves some performance upgrades on the table. Instead, you should minify your JS, but exclude any WooCommerce scripts from the minification.
How to Test Your WooCommerce Store Works Properly After Configuring Caching
After you’ve configured your caching settings, you should try these six operations to test your site is still working correctly:
Fast sites perform better in SEO, have lower bounce rates, and usually have a higher conversion rate. Check your caching settings, upgrade as many performance features as you can, and boost your site speed as much as possible.
If this seems like something you should leave to the experts, then get in touch. An expert from our team will be happy to help you.
To learn more read our How Much Does WooCommerce Cost guide.