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What Is WooCommerce? FAQ for 2021 and Video Setup Guide

What is WooCommerce? Woocommerce is a free ecommerce plugin for WordPress that allows you to sell anything from your site. It comes with an easy installation process and tons of features that will help you succeed in online sales, including:

  • Ease of use – the setup wizard makes it easy to get up and running in just a few minutes.
  • Mobile Friendly – Responsive themes and a site based on WordPress will help your store welcome people using mobile devices.
  • SEO Ready – WooCommerce works beautifully with the most powerful SEO tools available with WordPress.

These are three significant reasons to use WooCommerce. Now, let’s dig into some more info about how you can get started with this popular ecommerce store builder.

TheeCommerce What Is WooCommerce?

What is the WooCommerce Plugin for WordPress?

WooCommerce is a WordPress plugin that makes creating and managing an online store simple, with several vital features like inventory management, secure payments integration, and shipping.

A whopping 27 million downloads worldwide and 99% of all WordPress-generated storefronts use WooCommerce. So if you want to launch a web store, it’s one of the best tools around.

WooCommerce is the world’s most popular and best-known WordPress ecommerce plugin, and it provides you with a great balance of SEO value and functionality.

What is WooCommerce used for?

WooCommerce is used to set up an ecommerce store within a WordPress website. It’s a simple WordPress plugin you can use to install WooCommerce on your site.

Once it’s installed on your WordPress site, you can begin setting up your woocommerce store. You choose a wordpress theme, customize it with your logo and business information, and then start building your woocommerce store pages.

You can use the WooCommerce plugin on an existing WordPress site or create a new site using your own domain name or a WordPress hosting.

TheeCommerce WooCommerce VS Magento | WooCommerce

There are a bunch of reasons why WooCommerce is such a popular way to build an ecommerce store:

  • WooCommerce is a free, open-source ecommerce plugin that can run on any WordPress site.
  • WooCommerce is open source. Anyone can look at, modify, or extend the code that runs WooCommerce products and extensions.
  • WooCommerce is easy to use for people. You do not need to be a developer to build a store.
  • WooCommerce possesses many modules which allow it to be expanded. Used with “plugins,” you can tailor your store in the way that best suits your needs without any coding knowledge.
  • WooCommerce works on all devices. More and more people shop on smartphones, and WooCommerce is ready to serve those people with a responsive design for mobile browsing.
  • WooCommerce has a lot of customization options for you to choose from. It’s easy to customize your online store without knowing any HTML code thanks to the themes that come with it, and they are designed by professionals so that you can have an iconic marketplace presence.
  • When you choose WooCommerce, security isn’t something you’ll have to worry about. Beyond being an open source platform, it comes from Automattic — a company with the resources necessary to protect your store and ensure that your data will remain safe.

What is WooCommerce? It’s a way to use WordPress as the platform for your ecommerce site.

What can you sell with WooCommerce on your WordPress site?

WooCommerce lets you sell things online – anything from physical products like a t-shirt, to digital downloads.

You can also use WooCommerce for appointments and paid reservations. That is, if you rent an apartment on the beach or have a restaurant by the sea for example. The possibilities are endless, so long as it involves “selling something” and accepting payment for it!

Use the WooCommerce Plugin with WordPress

The WordPress blog is a Content Management System that includes the WooCommerce plugin, which builds an ecommerce store. WooCommerce doesn’t run on its own. Instead, you can install WooCommerce on a WordPress website.

The WooCommerce plugin for WordPress lets e-commerce site owners take the base software that WordPress provides and use it to run an ecommerce store.

Is it Free to Install WooCommerce?

TheeCommerce WooCommerce VS Magento | WooCommerce

Yes, the WooCommerce is a free WordPress plugin. It doesn’t anything to install and activate on your wordpress website. However, there will be other costs, such as:

  • Registering your domain name
  • WordPress hosting
  • WordPress plugins for functionality
  • Search engine optimization tools
  • WordPress themes
  • Extra payment gateways

There are probably more to add to this list. Let’s have a look at some of these in a little more detail.

How Much Does a WooCommerce Store Cost?

As we’ve just mentioned, there are many extra factors that affect the cost of a WooCommerce store.

TheeCommerce WooCommerce VS Magento | WooCommerce

Now, let’s show you a little more detailed list of these costs so you can see how it all fits together. Here they are:

  • WooCommerce Domain Name Costs
  • WooCommerce Hosting Service Cost
  • WooCommerce Theme Price
  • Important Ecommerce Plugins
  • Ecommerce Developer Fees
  • Time Required to Set Up and Maintain a Store
  • The Price of Payment Processing
  • Customer Experience and Support
  • Advanced Shipping Features
  • Email Marketing Integration
  • Content Marketing for Organic Traffic (SEO)
  • Ecommerce Advertising Costs

We estimate your annual cost for a ‘cheap’ WooCommerce store to be around $500. However, the cost can go up rapidly is you hire developers, run many paid ads, or require expensive themes, payment gateways, and shipping features.

If you’d like a complete guide, check out our full article on How Much Does WooCommerce Cost guide.

How much does WooCommerce charge per transaction?

WooCommerce integrates with major payment gateways to enable you to securely accept payments online.

The best choice for accepting payments is to use WooCommerce Payments, which will accept them directly on the woocommerce dashboard.

WooCommerce Payments has no setup charge or monthly fees, and typical card processing rates are 2.9% + $0.30 for U.S.-issued cards and 1% more for non-US cards.

Choosing a payment provider is an important decision for any e-commerce website, but it’s especially so when you sell digital products.

Another choice is PayPal. With a basic account, you won’t have to pay monthly fees but will incur 2.9% + 0.30 cents per sale charged to your account by Paypal. This will redirect your customers to the Paypal site where they can either login or input their credit card information directly on PayPal’s secure pages without giving away their personal details.

You can upgrade to Paypal Pro, which costs an additional $30.00 per month for credit card payments on your site or you have the ability to use other gateways such as Stripe (2.9% and 0.30 cents per transaction) and (2.9% + $0.30 cents per transaction and a fee of $25/month.)

Which Ecommerce Store is Cheaper: WooCommerce or Shopify?

Shopify is the biggest competitor for WooCommerce. Shopify is a completely different platform. It has a different approach as well. Shopify does not require any coding and has a drag-and-drop interface.

Shopify is more expensive, coming in at $29/month for their basic package while WooCommerce starts at $0/month. So it’s really up to you what platform suits your needs best!

WooCommerce also offers extensions that make the site even more customizable than Shopify does with all of its themes. Pricing depends on which extensions are chosen but they’re not as pricey as some other ecommerce platforms such as Big Commerce or Magento (which can cost anywhere from $199-$699 per month).

On both platforms, costs increase as you scale up and add functions. Here are some simple guides:

  • At the super small scale, tiny ecommerce stores will probably be cheaper to run on WooCommerce.
  • Small stores selling a good range of products may find Shopify and WooCommerce about equal in price.
  • Large online stores will be hit with scaling costs. These could be equal between Shopify and WooCommerce, but WooCommerce gives you the choice instead of Shopify’s tiered pricing plan.

All things considered, WooCommerce can be cheaper than Shopify because there are many free alternative plugins for WooCommerce stores.

Is the WooCommerce Plugin difficult to use?

WooCommerce is not incredibly difficult to install, though it does need to be customized and configured. You’ll have to set up your domain name and WordPress hosting. However, the WooCommerce setup wizard will walk you through the process.

WooCommerce does not have a huge learning curve, but it is more difficult than signing up for an account and clicking on “add to cart.”

As we’ve said, WooCommerce works in the basic wordpress operating system. once you learn the core wordpress software, you can use woocommerce to set up a fully functioning ecommerce store in no time at all.

How Secure is a WooCommerce Store?

Security is a big concern for shoppers. So ecommerce stores are always trying to improve their security measures.

WooCommerce is just as secure as any other ecommerce platform, such that you can make use of SSL certificates and the two-step verification process.

Another advantage of WooCommerce is how you manage your own security. Want more security features? Find a WooCommerce security extension that covers what you need.

Ultimately, WooCommerce puts you in charge of the security of your ecommerce store, which is a big plus.

What big companies use a WooCommerce Website?

Here are some companies operating at a large scale using WooCommerce:

TheeCommerce What Is WooCommerce Singer Co

Singer has been synonymous with sewing since 1851.

For 160 years, Singer is known for many innovations in the industry and was responsible for producing first zig-zag machine (1850s) and world’s first electronic sewing machines  (1960).

Facebook for WooCommerce has been a great resource for Singer Australia to connect with more customers and drive sales. The brand is proud to be both distributed in as well as sold out of Blessington since 1990, and have a team who grew up loving Singer Sewing Machines.

TheeCommerce What Is WooCommerce Air Stream Supply

Airstream Supply Company is a new specialty brand from Airstream which will offer premium products to travelers seeking new ways to explore home, the great outdoors and more.

Using a fully custom block library, store editors can create immersive content that features both editorial and product data, without distracting from the story.

Product hotspots within images and embedded product cards put WooCommerce data in the right place at the right time without making it hard to understand what is being communicated through words.

With a “headless” architecture of GraphQL and Apollo, the website produces one of the most advanced enterprise sites using Woocommerce and Gutenberg today. The result is magnified by server-side rendering, React.js, Redis, and a focus on editorial creativity.

TheeCommerce What Is WooCommerce AeroPress

Aeropress is an innovative device used for brewing coffee.

The Aeropress is no joke. Alan Adler – inventor and engineer became obsessed with new ways of brewing coffee way before it was mainstream, and found success in his creation: The Aeropress.

Since the invention, there have been many builds to the product – a progressive eCommerce site for accurate information on use is just one more step in its evolution. This website offers clear instructions for use in 10 languages as well as pro tips and community-sourced video.

Visitors can now purchase an Aeropress, or replacement parts online at an affordable rate from the website; they’ll even find their nearest local café which has a great cup of coffee just like them!

These are just three examples of how brands built responsive, creative, and customized WooCommerce stores that matched their ecommerce business models.

What are WooCommerce Alternatives for an Online Store?

There are alternatives to WooCommerce. The most notable is Shopify. Shopify is different because it is a fully hosted hosting solution for an online business.

Shopify users don’t have to find hosting for their ecommerce website, there are no security systems to install, and the single Shopify monthly fee covers most needs.

With Shopify, many people can launch their store with just a few clicks.

There’s a catch, though. Shopify costs more as businesses scale up and there are limits to how much store and product customization store owners can do.

Why Should I Use WooCommerce?

TheeCommerce WooCommerce VS Magento | WooCommerce

We believe there are three main reasons to use WooCommerce in 2021. Here they are:

  • WooCommerce is cost-efficient. You can get started with WooCommerce for almost nothing. The free WooCommerce plugin and cheap hosting make starting a small store inexpensive. As your store grows, you can add functions and capacity at your own pace and budget.
  • WooCommerce is easy to use and flexible. It’s not quite as easy as some other platforms, but most people can get started with WooCommerce in less than an hour. You can add unlimited products, categories, and variations. The WordPress dashboard is simple to understand. You can find a usable WordPress theme and have a brilliant starting point for your store.
  • WooCommerce is scalable. As you need and add ecommerce functionality to your store, you can choose any other WordPress plugin to meet your needs. You have many choices for a payment gateway, marketing automation tool, shipping options, and more. The list of WooCommerce compatible plugins is super long.

WooCommerce is cost-efficient, easy to use, and will grow with your store.

How Do You Set Up WooCommerce?

Once you download and activate the WooCommerce plugin for your WordPress website, you just follow the WooCommerce setup wizard. Installing WooCommerce shouldn’t take over five or ten minutes.

We’ve created a quick video guide to walk you through the process.


What is WooCommerce? WooCommerce is the tool you can use to dive into ecommerce in 2021. If you already have a business, you can quickly transition to a store powered by WooCommerce. You’ll gain all the functions you need to dominate your market.

Are You Looking for a WooCommerce Expert Who Can Build Your Online Store?

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