Like every aspect of web design, ecommerce trends come and go. As technology continues to move at a rapid pace, we’re seeing some really incredible features become commonplace on ecommerce sites.
Here are the ecommerce website features we think will be big in 2020:
Top Ecommerce Trends for 2020
1. Responsive Design
Responsive, or mobile-friendly, design is here to stay. If your ecommerce site isn’t mobile-friendly, make it a priority to fix that in 2020.
Why is it so important? We all shop from our phones or tablets, but beyond the anecdotal evidence, it is estimated that 67.2% of digital sales in 2019 will come from mobile devices. And if people have a negative experience with your site on mobile, they’re 62% less likely to purchase from you in the future. Not having a mobile-friendly site is very likely costing you sales. If your site doesn’t display properly on mobile devices, make that your #1 priority in 2020.
2. User-Generated Reviews and Content on Product Pages
Social proof, the concept that people will do what others are doing, is a powerful marketing tool. And it’s no secret that reviews are an important part of any business’s online presence. Putting user-generated reviews and content (photos & videos) right on your product pages is like serving up social proof on a silver platter. It shows potential customers that people have not only purchased your product, but that they’re enjoying it!
3. Utilizing Video on Product Pages
Aside from user-generated video, utilizing professionally-shot videos in addition to product photos is on the rise. This is especially popular with clothing stores. Showing a piece of clothing on a model helps shoppers understand how a garment fits and moves on a real person. This helps them make a more informed purchase and could sway someone who was on the fence.
You can include videos of any product, though! Showing how an item is used helps customers understand the size, shape, and functionality. Product videos can also be a story or explanation of what makes your merch so great. People love learning more about the businesses they support, especially if there’s an interesting story. That story could be the thing that persuades someone to click “add to cart.”
4. Showing Customers Related Items
Displaying related items is the digital version of cross selling, that age-old sales tactic that recommends additional products to customers that are already interested in one of your items. The most well-known example is when that fast food worker asks if you want fries with your burger. Yep, that’s cross selling.
I’m sure we’ve all shopped on Amazon and noticed their “Products Related to This Item” section. For example, when I searched for bluetooth headphones and clicked on a pair, this was displayed underneath the product information:
For someone who is already interested in a new pair of headphones, Amazon just made it easier for them to look at their options.
Related products don’t have to be the same item, though. Complementary items are ideal for cross selling, like displaying wine glasses alongside corkscrews or cheese platters. You can also look at what people purchase together frequently to get ideas about what your related items could be!
5. Social Selling
It’s no secret that social media is an important part of any business’s digital marketing strategy. But you can bring social to your website and boost your sales, especially. There are a number of plugins that display your Instagram feed on your site and link the products in the photo, allowing customers to shop your feed without ever leaving your site.
This shoe store is a great example. This is displayed below the fold on their homepage:
When you click one of the photos, it shows you exactly which product is displayed and has a link directly to the item’s product page:
Adding this feature to your ecommerce store provides instant social proof for shoppers and can help grow your Instagram account! It’s a great feature we expect to see a lot more of in the future.
6. Chatbots and Private Messaging
Chatbots have been one of the most popular ecommerce features over the past few years and think they’ll continue to grow in popularity in 2020.
Chatbots are computer programs that simulate conversation with humans. They’re typically used to help customers solve a problem, but they can also serve as virtual personal shoppers. Nordstrom’s chatbot is a great example of this:
With simple questions and commands, the Nordstrom’s chatbot can understand what the customer is looking for and provide appropriate suggestions. This helps customers find the perfect item, even if they’re not sure exactly what they’re looking for. From a customer service standpoint, chatbots provide assistance without taking time out of any employee’s day. That’s a win-win for you and the customer!
7. Advanced Payment Options
We’re well into the 21st century and online shoppers expect more payment options than debit or credit. A 2017 study shows that while credit cards are still the preferred method of payment online, electronic payment via services like PayPal are a close second. In 2019, it was predicted that 55% of online purchases will be made with these services. We’ll have to wait to see the actual data but it’s safe to say that people like having payment options!
Advanced payment options like Apple Pay, Google Pay, PayPal, and even cryptocurrencies like bitcoin are becoming more commonplace due to demand. If your online store doesn’t use any of these payment portals, make adding a few options a priority in 2020.
Let TheeCommerce Bring These Features to Your Ecommerce Store!
If you want to overhaul your ecommerce store, the team at TheeCommerce is here to help! We specialize in building, designing, and marketing ecommerce websites using top platforms like WooCommerce and Shopify. Let us run a free website audit for your online store and discover exactly how you boost visibility and sales! Reach out to us today at 919-342-8230 or fill out our contact form to get started!