TRUgaming is a gaming community and online server provider. Their founders set out to change the way gaming service providers (GSPs) provide gamers with servers.
In just a few years, they have counterbalanced the high hosting prices, poor customer service, and lackluster server quality provided by other GSPs. The distinct culture of TRUgaming and their willingness to shake things up called for a website to match. After searching for a web design company, they chose TheeCommerce to design and develop their new website.
Established in 2014, TRUgaming is used by thousands of gamers across the United States. Their services quickly attracted gamers who shared the founders’ struggle of gaming with traditional GSPs. Their new website had to be visually appealing, easy-to-use, and scalable, so it can grow with them. It also needed ecommerce capabilities to make purchasing server slots easy.
TheeCommerce’s web designers quickly identified key areas for improvement and went to work developing the ultimate shopping experience for gamers. TheeCommerce designed the site to align with TRUgaming’s vision and distinct brand and developed custom features to streamline checkout. Utilizing mobile-first design to setting up a subscription-based system, TheeCommerce + WooCommerce provided the ideal solution for TRUgaming’s website.
After a successful website redesign, TRUgaming chose to continue their partnership with TheeCommerce with internet marketing and search engine optimization (SEO) services.
A website catering to gamers needs to be just as eye catching, dynamic, and exciting as modern video games. TheeCommerce took this concept and brought it to life, developing a user-friendly online store that demonstrates the power of the servers TRUgaming manages. The website continues to grow online because of the organic optimization put in place by TheeCommerce, ensuring the ecommerce website always has more than 3 lives.
WooCommerce, a dynamic ecommerce platform, was an important addition to TRUgaming’s website. This platform can manage buying & selling of game servers, voice servers, and TRUgaming merch online. Visitors can browse game and voice servers, choose a server location closest to them, and even purchase annual, semi-annual, or monthly subscriptions for the server(s) of their choice.
A Smoother Mobile Shopping Experience
To create the best user experience and keep them competitive in search results, TheeCommerce developed TRUgaming’s new website to be 100% mobile-friendly.
Interactive Features & Videos
TheeCommerce incorporated video of actual game play throughout the website, making it eye-catching and showing off the games. An interactive slider on each game server’s page allows the user to select the number of players they’d like to sign up on the server. The price automatically adjusts, letting users see the cost immediately.
Price Comparison Charts
TRUgaming’s mission is to set themselves apart from the “other guys” and provide a quality gaming experience for all. To keep with this mission, TheeCommerce added a price comparison chart right on each game server page so shoppers can see just how their prices measure up to other GSPs. Server features and user management capabilities were also added to show users exactly what they get when they choose TRUgaming.
Game Server Page Redesign
The old TRUgaming website wasn’t engaging and didn’t present their game servers in an attractive way. TheeCommerce revamped the game servers page, adding interactive roll-over animations for each server.
Search Engine Optimization
TRUgaming continued their online marketing partnership with TheeCommerce for nearly two years following their website redesign. In that time, they saw their organic website traffic increase 2400%. Meanwhile, sales increased from 0 per month to an average of 104 per month.
Shopping Cart Development
To create the best shopping experience, TheeCommerce used WooCommerce to develop a new and improved shopping cart. The new shopping cart allows customers to create an account and use coupon codes, providing a seamless checkout.