Powering over 30 percent of ecommerce websites, WooCommerce is the leading platform for online stores, from national brands to beginning entrepreneurs. It’s intuitive, easy-to-use, and offers a wide array of customization options.
To get the most out of your ecommerce site, take a look at these top WooCommerce plugins that you can use to improve your customers’ experience, streamline your processes, and increase your online sales.
1. Live Chat
With LiveChat, you can offer immediate assistance to your customers via a chatbox. Whether you wait for visitors to reach out to you or you approach them with a pop-up box, you’re making it much easier to provide quality customer service and resolve problems in the moment. That translates into more sales and improved goodwill for your business!
LiveChat goes farther than just the individual chat box. You can “see” into your customers’ carts while you chat to modify your interactions. This plugin also lets you hold multiple live chats at once, automate responses to common questions, and include a ticket form that allows your customers to ask questions even when you’re offline.
Price: Premium plans begin at $16/month
Get it here: https://woocommerce.com/products/livechat/
Problems with shipping are a leading cause of customer complaints for many ecommerce businesses. With the Postcode/Address Validation WooCommerce plugin, you can reduce address errors and eliminate the issue of invalid addresses.
Postcode/Address Validation allows the customer to validate their address, look up their postal codes, and use an auto-complete function. The time and money you save from having to resend orders makes this one of the best plugins for WooCommerce.
3. Social Login
Any time you can make it easier for your customer to create an account, log in to your site, and check out, you’re improving the likelihood of a sale. Customers want simplified processes, and Social Login is one of the top WooCommerce plugins for making this happen.
With Social Login, customers can log in to your store using Facebook, Twitter, Google, Amazon, and several other login options instead of having to create an entire new user account.
How does this benefit your business? Customers save time on their first time signing up and each time visiting your ecommerce store as most customers stay signed in to their social media accounts. It’s more convenient than having to remember an additional user ID and password. Plus, customers are familiar with logging in to sites with their social accounts and are using this option more than ever before.
You may notice a trend among the top WooCommerce plugins, and that is to make the shopping process faster and more convenient. It’s not an accident – today’s customer wants speed, convenience, and ease of use. To offer that to your customers, check out WooCommerce Quick View.
Adding this plugin makes a pop-up window appear when the customer clicks on a product, rather than sending them to a separate product page. These windows load quickly, and as soon as the customer adds the item to the cart, the window closes. There are no additional page loads, unlike traditional workflows where there may be three or more different page loads between finding a product, adding it to the cart, and continuing to shop.
Google Shopping Ads makes it easy to drive traffic to your ecommerce site by putting your products in front of the people searching for the exact items you sell. In order to promote your products with Google Shopping Ads, you have to upload a product feed to Google Merchant Center. Fortunately, you can save time with Google Product Feed.
This extension lets you create a real-time feed to add product information to Google Merchant Center rather than having to upload a large, in-depth spreadsheet that needs regular updates. With this plugin, every bit of product information is easily transferred and any updates are automatically reflected in your feed. Plus, your feed resides at a permanent URL, so you can automate Google to update your information daily.
When customers are trying to find the perfect item, a side-by-side comparison of prices and features helps them choose the exact product they’re looking for. While product comparisons was once an ecommerce feature reserved for the largest online retailers, the WooCommerce Products Compare plugin lets even solo entrepreneurs offer it.
From detailed comparison tables that feature price, ratings, and descriptions to a small window of similar items added to a product page, you can customize your options easily to discover what works best for your store. Even better, customers can add more options to compare as they discover them throughout your online store.
Suggested and recommended products are an amazing way to increase sales while improving customer service. The WooCommerce Recommendation Engine plugin automatically suggests specific items based on a customer’s search history, the products they’ve already viewed, and related items to what is already in their cart. For example, if your customer added a knitted scarf to their cart, the Recommendation Engine may suggest a coordinating knitted hat.
This WooCommerce plugin allows you to customize recommendations in one of three ways:
- View: Shows products that other customers also viewed that are related to what the customer is looking at or has in their cart.
- Purchase History: Shows products that relate to a product already purchased and is a great way to get returning customers to buy.
- Purchased Together: Recommends products that are often purchased at the same time as add-on sales
With the WooCommerce Order Status Manager plugin, you can create detailed order statuses and easily include them in your ecommerce order management system. Out of the WooCommerce plugins for WordPress we’ve discussed, this streamlines your fulfillment process by improving communication between departments while also automating communication with your customers.
For example, you can send automated emails when an order status changes to notify your customers of the updates. Or if you have several steps in your fulfillment process, such as a printing business, you can communicate when orders travel from pre-press to ready-to-print to ready-to-ship. This eliminates confusion and misunderstandings and ensures everyone is on the same page.
Communication among your team is vital to making sure everyone is on the same page and is up to date on any changes or issues in the business. Fortunately, the WooCommerce Slack plugin makes it easy to keep up with real-time conversations, share information to several people at once, and have one-on-one discussions.
This convenient communication tool is one of the top WooCommerce plugins because it’s user-friendly. Everything about this plugin is easy, from creating event specific channels or custom channels for your team to submitting notifications that allow you to stay on top of important events, including:
- New Orders
- Items on Backorder
- Low Stock Notices
- Out of Stock Notices
- New Customers
- New Reviews
Get it here: https://woocommerce.com/products/woocommerce-slack/
Sending SMS updates to your customers is an excellent way to make contact with them. With an open rate of over 90 percent, this triples the average open rate of emails while offering a simple way to offer a personalized message.
This plugin is most commonly used when pairing it with the WooCommerce Order Status Manager to notify your customers of changes in their order status. You can also send personalized messages and coupons to your customers, or use it as a notification system to your team members.
This extension is powered by Twilio, so it does require a free Twilio account.
Price: $49/year PLUS a separate fee for SMS pricing through Twilio
While WooCommerce offers basic sales reporting, you can get more details with WooCommerce Google Analytics Pro. This plugin automatically sends information from your ecommerce store to your Google Analytics account, giving you more accurate data about your business, your traffic, and your customers.
There is a free version of this plugin, WooCommerce Google Analytics, that offers similar features including basic site tracking, universal analytics, and enhanced ecommerce tracking. The biggest difference between the two is that the pro version supports checkout behavior analysis, changes to carts, and information about customer accounts.
Whether you choose the free or pro version, this is one of the top WooCommerce plugins because it provides insight into your ecommerce store that can help you run your business more effectively and drive more sales.
Price: Free or $79/year for pro
Giving your customers the opportunity to save money is one of the most effective methods of driving traffic to your website and seeing more sales. To make it easy to create and offer these coupons and discount codes, look into the WooCommerce Smart Coupons plugin.
In addition to creating bulk coupons to send in a mass email or individualized coupons that are perfect for repeat business, WooCommerce Smart Coupons offers many convenient features, inlcuding:
- Create gift cards and store credit
- Offer URL coupons that are easy to post and share
- One-click coupons for fast, immediate use
- Attractive, eye-catching designs
- Track coupon and discount code usage
Get it here: https://woocommerce.com/products/smart-coupons/
Google Shopping Ads are the most effective way to advertise your Woo store and increase sales and revenue.
In a few quick steps, you can generate a fully optimized Google Shopping Ads campaign. Select what categories you want to advertise and this plugin can automatically generate smart Google Shopping feeds, automate bidding to maximize your ROI, and effectively measure conversions and sales.
Get it here: https://woocommerce.com/products/google-ads/
14. PayPal Checkout
PayPal Checkout now adapts to consumer shopping habits by presenting their most relevant payment buttons during checkout. The new Smart Payment Button features dynamically display PayPal, Venmo, PayPal Credit, or other local payment options in a single stack, without needing to leave the merchant’s website.
With more than 237 million active PayPal consumer accounts worldwide, adding PayPal Checkout to your WooCommerce store is sure to give your site a boost.
The WooCommerce Memberships plugin allows you to create an entire membership system that seamlessly ties to your store. It allows you to restrict content to members, as well as drip that content over time to schedule when members have access. You can also:
- Sell or assign memberships
- Strategically grant content access
- Turn your store into a purchasing club
- Offer better shipping options to members
- Reward members with special discounts
- Import/export members
- Simplify communications with members
Update Your WooCommerce Store with TheeCommerce
WooCommerce is an intuitive ecommerce platform that is perfect for both large retail outfits and solo entrepreneurs. Let the ecommerce website development and digital marketing team at TheeCommerce make the most of your WooCommerce online store. We specialize in creating websites that are highly visible, provide an amazing customer experience, and drive sales and business growth.
Reach out to us today at 919-336-1790 or fill out our contact form for a free website audit and let us help you discover how to take your online store to the next level!